The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Verizon Pepsi Halftime Ultra Pass
Agency: R/GA US
Client: Verizon Category: Experiential / Virtual Events
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Low Budget
The Big Gay Donation
Agency: Uncommon Creative Studio / London + Annex Films / London
Client: Uncommon / Stonewall Category: Low Budget
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Low Budget
Play With Love
Agency: AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client: All Out Category: Low Budget
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Low Budget
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Brand Partnerships
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Seeds for the Future
Agency: LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client: BBVA Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Live From The Upside Down
Agency: Observatory + Frito-Lay + Netflix + Slap Global
Client: Doritos + Netflix Category: Brand Partnerships
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's Category: Brand Partnerships
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Brand Partnerships
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential / Hybrid Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Experiential / In-Person Events
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + Barrelhouse / San Francisco
Client: MIDEA Category: Experiential / In-Person Events
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Music Videos
Bad Man
Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client: Disturbed Category: Music Videos
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Games / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Games / Gaming
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc. Category: Short Form Video / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Short Form Video / Single
Walk the Night
Agency: CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors
Client: Samsung Australia Category: Experiential / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential / Brand Installations
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential / Brand Installations
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia Category: Craft / Art Direction
The Cathedral of Diablo
Agency: 72andSunny / Los Angeles
Client: Blizzard Category: Craft / Art Direction
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Art Direction
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Art Direction
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client: Apple Category: Full Length Video / Single
THE SHOW: California Love
Agency: PepsiCo’s In-House Content Studio / New York City
Client: Brand Pepsi Category: Full Length Video / Single
A Dream Delivered
Agency: Weber Shandwick / New York + OMD + The Content Collective
Client: Ancestry Category: Full Length Video / Single
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Craft / Use of Technology
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Use of Technology
Home of the Ghosts
Agency: DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam
Client: Burger King Category: Mobile Apps